Hospitality • 2025
View allSt.Regis Saadyiat Island
Ginori Cafe
Role
Director / Editor
Output
Brand film + 3 cutdowns
Summary
Premium lifestyle storytelling designed for scalable social cutdowns.
Brief
Capture the property experience with an editorial pace and hook-first openings.
Approach
- — Define 10–15 hook variants aligned to the offer
- — Shoot system optimized for multiple formats
- — Edit structure designed for 15s/30s
Deliverables
- — 1x hero film
- — 6x 9:16 cutdowns
- — frame pulls for social
Selected Frames
